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Levi jeans in the US created two versions of the same ad for 501s - one to run on gay TV networks, one to run on mainstream ones. (see both videos on http://www.towleroad.com/2007/08/new-levis-501-j.html ).
Part of me thinks "great that the gay market is recognised and catered to with high budget ads". Part of me thinks that it's a pity that the "gay" version is apparently to be ghettoised into gay TV, rather than recognising that (most) gay people are actually part of the mainstream, and mixing the gay ads there.
I guess that is less possible in the US than it is in the UK, where the occasional gay-themed ad does get national exposure (like the contentious but wonderful Guinness ad: http://www.youtube.com/watch?v=zSZYHl0EfQc ).
"The ultimate weakness of violence is that it is a descending spiral, begetting the very thing it seeks to destroy. ... Returning violence for violence multiplies violence, adding deeper darkness to a night devoid of stars." Martin Luther King
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saben
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On fire! |
Registered: May 2003
Messages: 1537
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Yeah, it would be great if the gay version was part of the mainstream- at LEAST on the more lefty channels. I mean, I can understand FOX News wanting a straight version, but surely some NY/ Cali based channels could go for the gay version.
Speaking of gay ads- http://www.youtube.com/watch?v=qo8DwISxz0A this one is so adorable. God bless Europe.
Look at this tree. I cannot make it blossom when it suits me nor make it bear fruit before its time [...] No matter what you do, that seed will grow to be a peach tree. You may wish for an apple or an orange, but you will get a peach.
Master Oogway
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the ad was adorable^_^ i thought the one guy was so cute^_^ lol. this has brightened my day^_^
~Josh~
21.
Love who you want to.
~Josh~
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ummm so yeah
havent seen the commercial
only have 8 tv. channels
dratted fate
grrrrr
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Jordan^_^ Hello^_^
You can watch the commercials on youtube^_^
~Josh~
21.
Love who you want to.
~Josh~
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timmy
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Has no life at all |
Location: UK, in Devon
Registered: February 2003
Messages: 13800
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I agree about ghettoisation. I also think the advert's rubbish gay or str8, but that's different
Author of Queer Me! Halfway Between Flying and Crying - the true story of life for a gay boy in the Swinging Sixties in a British all male Public School
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ProfZodiac
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Likes it here |
Location: United States
Registered: August 2006
Messages: 115
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I've seen that spot, and I think it's cute, but damn if anybody that age in this country would have the cojones to do that.
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