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Macky
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Really getting into it |
Location: USA
Registered: November 2008
Messages: 973
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Sept. 2) – Ben & Jerry's has given chubby hubbies its blessing to marry each other. The Burlington-based ice cream maker is celebrating Vermont's move to legalize gay marriage by rebranding its popular "Chubby Hubby" as "Hubby Hubby" for the next month. "Now more than ever, Vermont is for lovers ... and for lovers of marriage equality," proclaims product literature.
Ben & Jerry's celebrates gay marriage in Vermont with the release of Hubby Hubby ice cream. Frozen dairy fans will recognize that it's really rebranded Chubby Hubby.
"At the core of Ben & Jerry's values, we believe that social justice can and should be something that every human being is entitled to," said Walt Freese, Ben & Jerry's CEO.
If you don't live in Vermont, don’t rush out to the stores with your lover to buy a pint -- or to protest. "Hubby Hubby" will be featured in six company-owned ice cream parlors. There are no plans yet to release the product nationally.
Behold, how good and how pleasant it is
For brothers to dwell together in unity!
Ps 133:1 NASB
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timmy
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Has no life at all |
Location: UK, in Devon
Registered: February 2003
Messages: 13796
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I'm going with "Cynical exploitation and a failed attempt at going viral"
Author of Queer Me! Halfway Between Flying and Crying - the true story of life for a gay boy in the Swinging Sixties in a British all male Public School
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Failed, Timmy?
But it has made it to a thread on this site. How many press releases in Vermont do that? And surely it is something to welcome. At least in Vermont the negative side - bible bashers boycotting Ben and Jerry - is outweighed in the company's opinion by the positive publicity. Public opinion is slowly coming round.
Of course in a way it is a bad sign - it ought not to be newsworthy that an ice cream company supports gay marriage. Perhaps one day so high a proportion of companies do that it won't be.
Love,
Anthony
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Goto Forum:
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