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Levi jeans in the US created two versions of the same ad for 501s - one to run on gay TV networks, one to run on mainstream ones. (see both videos on http://www.towleroad.com/2007/08/new-levis-501-j.html ).
Part of me thinks "great that the gay market is recognised and catered to with high budget ads". Part of me thinks that it's a pity that the "gay" version is apparently to be ghettoised into gay TV, rather than recognising that (most) gay people are actually part of the mainstream, and mixing the gay ads there.
I guess that is less possible in the US than it is in the UK, where the occasional gay-themed ad does get national exposure (like the contentious but wonderful Guinness ad: http://www.youtube.com/watch?v=zSZYHl0EfQc ).
"The ultimate weakness of violence is that it is a descending spiral, begetting the very thing it seeks to destroy. ... Returning violence for violence multiplies violence, adding deeper darkness to a night devoid of stars." Martin Luther King
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